Agency: Starting a Creative Firm in the Age of Digital - download pdf or read online

By Rick Webb

ISBN-10: 1137279869

ISBN-13: 9781137279866

ISBN-10: 1137501227

ISBN-13: 9781137501226

This e-book is for younger startups and marketers within the advertisements, advertising, and electronic providers area. it truly is an A-to-Z advisor for younger advertisements companies, filled with suggestion that levels from getting investment to easy methods to price the corporate and promote it to find out how to rent your first worker.

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Extra resources for Agency: Starting a Creative Firm in the Age of Digital Marketing

Sample text

We got better at that through the years, and you will too. 7 IDEAS In no industry will you find so much talk about ideas. The power of ideas. The importance of ideas. The value of ideas. But before too long, you’ll realize that, at its core, an eternal debate permeates the advertising industry. Is it the idea? Or the execution. Witness the following quotes: There’s just a tremendous amount of craftsmanship in between a great idea and a great product. —Steve Jobs But the truth is, it’s not the idea, it’s never the idea, it’s always what you do with it.

It never felt particularly right to me that there were these “marquee” clients who got great work—presumably for not much money— and then many other clients who paid a lot but got boring work. This goes against what I believe in personally. I also believe that in the digital world this is less of an option than it is (or was) in traditional advertising. There are too many moving pieces. People notice immediately. It’s nearly impossible to half-ass a web development project and get away for it for very long, whether the client is paying enough or not.

It’s easy to confuse the two. ” It’s not so easy to calculate the value of being known for a good idea. And, in many cases, it can be worth much, much more. TBG did many, many jobs where we weren’t paid for the idea, or paid much, that ended up being hugely successful, and our renown for doing this work reaped rewards well in excess of whatever we might have been originally paid for the work. To be perfectly clear: your company has to have good ideas. You need them. It’s vital that you harness this economic reality: there is immense value in being 42 AGENCY known for good ideas, whether you get paid for them in the short term or not.

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Agency: Starting a Creative Firm in the Age of Digital Marketing by Rick Webb


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