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For example, Armstrong (1990) and Starbuck (2005) have reported that they and other researchers have found that there was limited agreement from reviewers on manuscript quality. Peters and Ceci (1982) undertook an experiment were they changed the authors and affiliations of papers already published within journals and then resubmitted the “new” paper to the same journal, only to find that many of the papers were rejected and few were identified as being recycled Other researchers have also found the review process to be less consistent (Saunders and Hirst, 2000) making publishing partly the luck of the draw, based on who reviews your paper.

Institutional rankings not only can direct government funding (Allen Consulting Group, 2005) but can also be used to market an institution to its stakeholders. Students want to attend the best institutions globally or within a region. Anecdotal evidence suggests that many students travelling between countries are very concerned with the institutions international ranking. Rankings may also be used to attract new staff, as there may be a desire of people to work at leading institutions. e. collaboration with leading academics.

European Business Review Vol. 20 No. 5, 2008 pp. 1108/09555340810897934 EBR 20,5 402 (1998) examined streams within the green marketing area. In other cases authors seek to more broadly trace the evolution of ideas over time within the marketing discipline (for example, Wilkie and Moore, 2003). One area that has been extensively researched is academic publishing. This is understandable, given the importance placed on research and publishing. Not only does this type of research in this area allow us to understand how knowledge is advanced, but it also provides assessments of academics and provides insights as to how research and publishing can be improved.

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Academic Journals and Academic Publishing by Goran Svensson

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