By Neil Lewis
Finished, HARD-WON, NO-NONSENSE recommendation a hundred ideas for marketers covers each element of industrial from the entrepreneur's perspective. not like different courses it avoids mere theorising. as a substitute, every thing is tackled in mild of the realities of industrial within the twenty first century, and during the lens of great entrepreneurial event. the increase of laws, the influence of pageant and the expansion of globalisation implies that start-ups must be extra versatile and powerful than ever earlier than as a way to be successful. conscious of this, Neil Lewis offers sensible and unique recommendation on: - the best way to effectively degree revenue - and what a very sustainable enterprise feels like (and the way it should be grown) - easy methods to deal with recruitment - and never in simple terms why freelance is the long run, yet how most sensible to use it - the best way to deal with your administration group, set powerful objectives in your company and forestall the rot from surroundings in - the easiest time to promote your corporation (and how most sensible to do it). He additionally brings to endure his studies on facing dividends, shareholders and different complex facets of operating a start-up. GRITTY knowledge available and noteworthy - counterintuitive every now and then, every now and then reassuringly basic; refreshingly life like all through - a hundred principles is the final word better half for state-of-the-art entrepreneur. it's the direct and genuinely-earned knowledge of an entrepreneur who has visible all of it: the giddying heights of achieving a £12m valuation in 8 years from an easy commence in a again bed room with a working laptop or computer and £2,000; the dizzying descent of wasting all of it in , and the paintings required to choose up and begin, effectively, back.
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Extra resources for 100 Rules For Entrepreneurs: Real-life business lessons
Well, a very good – but not perfect measure – is the revenue-per-employee (or equivalent) ﬁgure. 30 The Rules What is revenue per employee? It is your total gross revenue divided by your number of employees or equivalent employees. So, if you are running your own business full time and have five freelancers, each of whom average one day per week of work for you, then you have two equivalent full-time employees. Take your revenue – perhaps £50,000 – and divide by two, giving you £25,000 per employee.
The entrepreneurial workplace is a high performance, high-octane location. Anyone 19 100 Rules For Entrepreneurs who joins a fast-growing business is assured a lot of excitement, opportunities to learn and a lot of change. Each team member will also know that their performance is key. If this is not an environment that someone wishes to work in, then they are the wrong person for your team. This does not make you a bully and it does not make them wrong either. Simply make sure you are conveying this need in your recruitment, and have a clear and painless path to leave on for those who it does not suit.
Earn your proﬁt, take your proﬁt, declare your proﬁt and then, if you choose, put it to good work building new businesses or donate it to someone who can make a bigger difference with it than you can. But please, we don’t have time for guilt. 41 100 Rules For Entrepreneurs 21. Beg, borrow and barter If you follow the old advice to never borrow, then you will have limited or perhaps no cash available. So, begin your enterprise by begging, borrowing or bartering. That is, if you can’t persuade someone to give you what you need for free, then see if they will loan it to you – perhaps for some share of upside – or offer to provide a useful service to them in return.
100 Rules For Entrepreneurs: Real-life business lessons by Neil Lewis